Friday, 24 February 2012

SMS Marketing using SMS Software – Pros and cons

SMS Advertising using SMS Software: The increasing cellular phone penetration globally has immediately resulted in SMS turning into an efficient alternative to conventional modes of company communication. With more than 1.2 billion cellular phones and growing penetration amongst semi-urban, rural areas cellular text messaging (SMS) just cannot be ignored by advertising leaders.
SMS Software is definitely an efficient tool to deliver brief, instant and personalised text message (SMS) towards the target audience. Brand name professionals prefer to be in contact with their existing clients and prospects to inform them about new products, features and other value-added offerings for them using SMS Software.
Their primary concerns for advertising leaders associated with SMS marketing are safety of their database, getting a versatile platform to run SMS marketing campaign at a schedule convenient to them, performing the campaign successfully, irrespective of the numbers of messages to be sent. The crucial questions related to SMS marketing, from the perspective of marketing leaders, are as follows:
Whether the platform provided by service providers is secure? Is the delivery being completed using reliable channels? Are the message delivery services levels measurable and is the client information is confidential? Is there enough transparency e.g. on-line delivery and actual time reviews?

SMS Marketing using client application software: A flexible and substantial throughput service using consumer software is the solution to marketing men woes. Businesses such as ValueFirst Messaging Private Limited (www.vfirst.com) offer highly effective SMS Service answer to marketing companies, advertising agencies to carry out in-house SMS marketing campaigns. In fact, this kind of companies offer an end-to-end service using its software products for total advertising pursuits which may be done on SMS.
The user is in a position to devise his personal campaign and carry it out without any involvement of the service provider. The client software application products are installed at consumer premises and campaigns are completed with customers getting on-line MIS. Delivery reports which are provided from the service provider help the user in cleaning-up his data-base. It is easier to do small campaigns, run contests and marketing agencies can utilize the platform to carry out simultaneous campaigns for multiple-customers.
SMS limitations: While SMS customers enjoy several advantages like sending an instant, personal message which is always read, you will find limitations associated with SMS. It is nothing more than 160 characters of text, devoid of sound, pictures and special effects of traditional print media. In spite of the limitations SMS has its own specific uses which help marketers give specific information to their customers. Incoming SMS on 4-digit or 5-digit short codes along with conventional media is now the most effective tool for generating leads and carrying out contests for advertising brands.
If you want more information on mobile marketing, don’t read just rehashed articles online to avoid getting ripped off. Go here: Mobile marketing

More info,
http://internetbasedbusinessarticles.com/56736/sms-marketing-using-sms-software-pros-and-cons/

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