Showing posts with label eds-pick. Show all posts
Showing posts with label eds-pick. Show all posts

Thursday, 12 January 2012

Top 10 Life Settlement Predictions of 2011

As 2010 draws to a close and the dawn of a new year beckons, those in the life settlement industry look forward with renewed optimism. By most accounts, the life settlement industry's bottom is behind it and the secondary life insurance market is now in the process of recovering. How much and how fast is still to be determined. However, below are the Top 10 Predictions For Life Settlements in 2011.
1) Secondary Market To See Increased Buying. As everyone knows, capital has been slowly reentering the life settlement market but it is still off the highs experienced prior to the Great Recession. Much of the activity in 2010 was focused on tertiary trades and investors looking for distressed policies or portfolios. As those opportunities become less available in 2011, capital will be redirected to secondary market activities and policy origination.
2) Private Equity Will Arrive: As the investment banks and other types of investors left the market in 2009 and 2010, everyone has been anxious to identify the next big player. Much attention has been paid to Private Equity and in 2011 it will arrive. Rumors have been swirling that PEG's have been looking for acquisitions of established market players and have recently started funding some providers.
3) Higher Life Settlement Broker Utilization In the past, it has been relatively easy for producers to act as de facto life settlement brokers. However, new industry best practices suggest life settlement brokers are preferred as intermediaries for policy owners interested in a life settlement. Not only are brokers more able to source small pockets of capital, but more stringent licensing, regulatory and compliance requirements make it difficult for anyone but brokers to effectively navigate the landscape. 2011 will see producers more likely to refer cases to life settlement brokers than try to handle them autonomously as they may have in the past.
4) Small investors will make a splash: Many have been waiting for institutional investors to flood the life settlement market with capital, while forgetting that high net worth individuals and family offices in aggregate have the potential to play a serious role. With an eye towards diversification and predictable returns, expect accredited investors and family offices to be active buyers, as never before, in 2011.

Is Google a Search Engine or Your Biggest Competitor?


 Perhaps the key to answering this question lies in the title of a book published a couple of years ago: What Would Google Do? by Jeff Jarvis. What has Google done? What will they do in the future? To summarize the book-length answer, Google will do just about anything to become the “fastest growing company in history,” as Jarvis noted in the book. Google is no longer just a search engine. In fact, all the evidence points to the fact that Google hasn’t been just a search engine for a long time.
As you evaluate how to feel about Google’s direction, keep in mind that Jarvis’s correctly credits this massive Internet-based company with completely changing the way many businesses do business. In essence, many established companies and a whole lot of new companies are thriving with a new philosophy: Charge as little as possible to stay alive. 
This flies in the face of the “old” business model of charging as much as the market will bear. Stated another way: Free is a good business model. Of course, consumers eventually pay, but the amount is smaller up front and continues over a long period of time.
All those great free tools come at a price
Google through the years has developed convenient  products and tools, usually in the ‘free’ category: Google Analytics, Google Chrome, Google keyword research tools, Gmail , Google Alerts, Google Insights, Google Checkout, Chrome Operating System and Android (Google’s Cell Phone Operating System). The entire list can be found here.  Most are free to the user, and profitable to Google. Since Google’s only source of revenue is advertising, you want the user to stay on your internet property for as long as possible, so it makes sense to offer users more and more opportunities to spend their time with you.   Sounds like smart business to me.  Google keeps us users happy by giving us faster, better, and free tools, dominating the market.
Google advertises these free tools using its own search engine, a search engine with an estimated 70% of US market share according to Hitwise. Is this really fair? Google putting their free products within the search results (typically in the #1 spot), when someone else offering that product has been paying Google for advertising all these years.  In business, it is not a strong model to compete with your clients.  But anyone competing with Google on one of these free products cannot afford to stop advertising with their new competitor, since Google controls most of the search market.  They can’t survive without Google. They have no choice but to share the market with Google, once a portal now a competitor.  Yes, this is capitalism, survival of the fittest. But longevity in business also includes keeping your clients happy, and I am not happy to give my money to someone that is now my competitor. The second I could make a move, I would do it.