Why Mobile SMS Text Marketing not E-mail Marketing?

Why Mobile SMS Text Marketing not E-mail Marketing?
With over 1.8 billion mobile connections worldwide, mobile marketing has now become a particularly effective device to marketers for promoting their brands in multiple ways. With growing population of mobile phones and decreasing usage expenses, SMS (text message) is becoming a powerful proposition for direct marketers who till now trusted emails and letters alone. Very often comparisons are drawn between effectiveness of Email and SMS (text messaging). On face of it, Email seems to have a natural benefit of being less costly than SMS. A slightly deeper study by ValueFirst Messaging (http://www.vfirst.com) reveals that being close-to-free is now the main reason for Email loosing all its relevance when it comes to being effective.
Emails get blocked: An internal study revealed that most individuals have more than three Email accounts. Some of these accounts have become inactive as these receive only unsolicited SPAM. Various companies have set up extremely effective SPAM filters which block marketing mails and if not blocked by SPAM filters these land up in the Junk folder of the recipient. The marketing mails which are still able to make it to the Inbox are quite likely to be deleted from there without the recipient even taking a look at the subject matter.
SMS are always read: Now compare this with a marketing message sent as an SMS. A small element of cost associated with SMS has prevented it from being too widely used. SMS are easily personalised and are always read prior to they get deleted. Recipient sees the SMS immediately on receiving it and the impact and retention of the message is much higher than any other medium. SMS is not ignored and one may be almost fully assured that once a message lands on a phone it’s going to be seen, read and retained at least for quite a while.
SMS cover all buying segments: SMS unlike E-mail are pushed on mobile phones instantly. An E-mail user might not fetch his mails for some time, particularly when he’s using numerous accounts. In context of marketing also cellphones cover a much larger and wider segment of potential buyers of items and services than E-mail. Some of the significant segments, with substantial buying power, which get neglected by E-mail are house-wives, elderly people not very technology savvy, etc. Mobile population is much larger than regular Email customers.
The following is the comparison of email and SMS marketing:
Reach
Email: Internet customers
SMS: Mobile users
Cost per transaction
E-mail: Low
SMS: Medium
Access
E-mail: Home and work
SMS: Everywhere
Impact
E-mail: Low
SMS: Medium to high
Personal
E-mail: No
SMS: Yes
Synchronous
Email: No
SMS: Yes
Viral
Email: Yes
SMS: Yes
Conclusion: Mobile marketing is a new addition to the media mix, with fantastic opportunities for direct interaction with customers and cost-effective data collection. SMS-based marketing is more influential and has much higher penetration than Emails. A serious campaign, either for a brand building exercise or for short term promotions, can rely much more on SMS than Emails. Choosing a SMS marketing technology partner that understands the medium as well the needs is the key to success.
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SMS Marketing using SMS Software – Pros and cons

SMS Advertising using SMS Software: The increasing cellular phone penetration globally has immediately resulted in SMS turning into an efficient alternative to conventional modes of company communication. With more than 1.2 billion cellular phones and growing penetration amongst semi-urban, rural areas cellular text messaging (SMS) just cannot be ignored by advertising leaders.
SMS Software is definitely an efficient tool to deliver brief, instant and personalised text message (SMS) towards the target audience. Brand name professionals prefer to be in contact with their existing clients and prospects to inform them about new products, features and other value-added offerings for them using SMS Software.
Their primary concerns for advertising leaders associated with SMS marketing are safety of their database, getting a versatile platform to run SMS marketing campaign at a schedule convenient to them, performing the campaign successfully, irrespective of the numbers of messages to be sent. The crucial questions related to SMS marketing, from the perspective of marketing leaders, are as follows:
Whether the platform provided by service providers is secure? Is the delivery being completed using reliable channels? Are the message delivery services levels measurable and is the client information is confidential? Is there enough transparency e.g. on-line delivery and actual time reviews?
SMS Marketing using client application software: A flexible and substantial throughput service using consumer software is the solution to marketing men woes. Businesses such as ValueFirst Messaging Private Limited (www.vfirst.com) offer highly effective SMS Service answer to marketing companies, advertising agencies to carry out in-house SMS marketing campaigns. In fact, this kind of companies offer an end-to-end service using its software products for total advertising pursuits which may be done on SMS.
The user is in a position to devise his personal campaign and carry it out without any involvement of the service provider. The client software application products are installed at consumer premises and campaigns are completed with customers getting on-line MIS. Delivery reports which are provided from the service provider help the user in cleaning-up his data-base. It is easier to do small campaigns, run contests and marketing agencies can utilize the platform to carry out simultaneous campaigns for multiple-customers.
SMS limitations: While SMS customers enjoy several advantages like sending an instant, personal message which is always read, you will find limitations associated with SMS. It is nothing more than 160 characters of text, devoid of sound, pictures and special effects of traditional print media. In spite of the limitations SMS has its own specific uses which help marketers give specific information to their customers. Incoming SMS on 4-digit or 5-digit short codes along with conventional media is now the most effective tool for generating leads and carrying out contests for advertising brands.
If you want more information on mobile marketing, don’t read just rehashed articles online to avoid getting ripped off. Go here: Mobile marketing