Establishing a small business is difficult. Building recognition,
generating sales and establishing one’s expertise in a given field are
each full time jobs. And this is prior to actually providing the
consulting services! When most consulting organizations open for
business, all of these tasks fall to the lone entrepreneur.
Success though, depends on the consultant’s ability to reach out to others to establish a network of industry contacts who may one day become customers. The business blog is perhaps the best outreach tool available to the consultant to help him expand the practice. But, the business blog takes time to manage and composing unique and valuable material on a regular basis is a challenge.
Small consulting firms in a wide variety of fields currently use blogs to discuss issues relevant to their business. Utility Consultants and even Low Cost SEO Consultants use them to share information and build relationships with those who may one day become customers.
In spite of the investment of time required for a successful consultant blog, building a sales pipeline via blogging is quite possible and conceptually simple. Here are four simple but essential rules for managing a consultant blog: Write Daily Deliver Value Answer Requests Use Longer Titles
Creating fresh content each day is a challenge, but getting into the habit of writing something regularly will help the process. Besides, each composition doesn’t have to be very long. Compositions of about 500 words or so work great. This is about one page of single space, typed material. Some consultants spend an hour or so each week to brainstorm topics for each day’s post to help smooth out the week’s production of blog articles.
Some item of value must be included in each post. This encourages repeat visits from readers and enhances the blog reputation as an ‘authority site’ as well as an industry expert’s blog. Over time, the blog will attract both repeat readers and new visitors directed to the site by the common search engines such as Google and Yahoo. One bit of wisdom that helps the reader is usually all it takes to start building a reputation as a useful and helpful blog site.
Blogs serve as a center for exchange of information. As such it is an opportunity to build relationships with those readers that take the time to comment on an article or find the information useful. As a courtesy and as an introduction to others, be sure to thank anyone that comments on the blog posts – especially when the site is relatively new. People that take the time to interact with the site are more likely to become customers when they experience a need for the service the consultant provides.
Long titles are useful for letting the search engines know more about what the blog post contains in terms of content. SEO experts term these “Long Tail” titles because the word string will appear at the end of the URL when the article is posted on the blog. The verbiage in the title provides information to the search engines regarding what the article is about. Search engines look at these titles carefully and rely on the title to guide readers to the blog.
A note is appropriate here about how much web traffic to expect. Building a loyal following is difficult. After all, businesspeople have a great many things competing for a few moments of time. Perhaps the best way begin is to spend a few moments each day commenting on the blogs hosted by others in the field. Blogs allow the consultant to post a link back to the original site which will allow readers to follow it easily. These links are also important to the search engines as they will recognize the links as a ‘vote’ in popularity for the original blog.
Patience is a key virtue in operating a consultant blog. It may require several weeks of effort without seeing much improvement in readership to establish the site. Over time, though, steady increases can be realized by continually posting new and valuable articles and by interacting with others in the industry. In the end, it requires time to develop relationships with others and to build trust so that these readers may be converted into clients.
Matthew Stone and Denver SEO Consultants helps businesses build more revenue and sales via the world wide web. Specializing in on-page optimization as well as link building, article composition and distribution, Denver SEO Consultants assist a variety of companies to make internet sales efforts more efficient.
More info,
http://internetbasedbusinessarticles.com/14269/four-basic-steps-to-a-successful-consultants-blog/
Success though, depends on the consultant’s ability to reach out to others to establish a network of industry contacts who may one day become customers. The business blog is perhaps the best outreach tool available to the consultant to help him expand the practice. But, the business blog takes time to manage and composing unique and valuable material on a regular basis is a challenge.
Small consulting firms in a wide variety of fields currently use blogs to discuss issues relevant to their business. Utility Consultants and even Low Cost SEO Consultants use them to share information and build relationships with those who may one day become customers.
In spite of the investment of time required for a successful consultant blog, building a sales pipeline via blogging is quite possible and conceptually simple. Here are four simple but essential rules for managing a consultant blog: Write Daily Deliver Value Answer Requests Use Longer Titles
Creating fresh content each day is a challenge, but getting into the habit of writing something regularly will help the process. Besides, each composition doesn’t have to be very long. Compositions of about 500 words or so work great. This is about one page of single space, typed material. Some consultants spend an hour or so each week to brainstorm topics for each day’s post to help smooth out the week’s production of blog articles.
Some item of value must be included in each post. This encourages repeat visits from readers and enhances the blog reputation as an ‘authority site’ as well as an industry expert’s blog. Over time, the blog will attract both repeat readers and new visitors directed to the site by the common search engines such as Google and Yahoo. One bit of wisdom that helps the reader is usually all it takes to start building a reputation as a useful and helpful blog site.
Blogs serve as a center for exchange of information. As such it is an opportunity to build relationships with those readers that take the time to comment on an article or find the information useful. As a courtesy and as an introduction to others, be sure to thank anyone that comments on the blog posts – especially when the site is relatively new. People that take the time to interact with the site are more likely to become customers when they experience a need for the service the consultant provides.
Long titles are useful for letting the search engines know more about what the blog post contains in terms of content. SEO experts term these “Long Tail” titles because the word string will appear at the end of the URL when the article is posted on the blog. The verbiage in the title provides information to the search engines regarding what the article is about. Search engines look at these titles carefully and rely on the title to guide readers to the blog.
A note is appropriate here about how much web traffic to expect. Building a loyal following is difficult. After all, businesspeople have a great many things competing for a few moments of time. Perhaps the best way begin is to spend a few moments each day commenting on the blogs hosted by others in the field. Blogs allow the consultant to post a link back to the original site which will allow readers to follow it easily. These links are also important to the search engines as they will recognize the links as a ‘vote’ in popularity for the original blog.
Patience is a key virtue in operating a consultant blog. It may require several weeks of effort without seeing much improvement in readership to establish the site. Over time, though, steady increases can be realized by continually posting new and valuable articles and by interacting with others in the industry. In the end, it requires time to develop relationships with others and to build trust so that these readers may be converted into clients.
Matthew Stone and Denver SEO Consultants helps businesses build more revenue and sales via the world wide web. Specializing in on-page optimization as well as link building, article composition and distribution, Denver SEO Consultants assist a variety of companies to make internet sales efforts more efficient.
More info,
http://internetbasedbusinessarticles.com/14269/four-basic-steps-to-a-successful-consultants-blog/
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