Wednesday 29 February 2012

Build Your Credibility And Trust With Video Marketing

Perhaps one of the most effective marketing methods today is online video marketing. Internet video marketing has proven itself to be highly effective in selling products and services. This method has been proven to have a large impact on lead generation, sale conversions, and web traffic. Credibility can be established by a company through video in a way that no other marketing technique can. Video not only serves as a way for the business to connect to the customer on a rational level but also as a way to create an emotional connection.
When individuals communicate, 55% of what is being said is not being actually verbalized but is portrayed through the body language of the one speaking. Our tone of voice is responsible for an additional 8% of our meaning. A mere 7% of our communication occurs in the spoken words. When we utilize written forms of communication, body language and tone of voice are omitted making it far more likely that your message will be misunderstood by potential and current customers.
The credibility of the speaker not only relies on the individual’s actual words but also on their face and the tone of voice that they use while speaking.
Before you automatically include video marketing as a publicity technique in your company, make sure that you are considering the following information. When it comes to internet video marketing, the most important information you can provide to customers may not be the costs of your products and services. The most important information that you can provide is evidence that you are a company that can be trusted with your customers’ business.
A customer wants to know that you are trustworthy and this knowledge is far more important than the cost of your product and services. When it comes to customer-business relationships, trust is always key. The most important thing to any potential client is the knowledge that they are receiving products and services from a company that is able to deliver what they promise.
As is the case with any new business-customer relationship, the customer is always taking a risk.
Close your eyes and imagine this. What is it like for a potential client to perform an online search for the products and services that they require and to come across your video that not only discusses your products and services but also establishes you as a credible company that is genuine and sincere? How much would your leads increase?
How much more business would you do if you ensured your videos were placed on sites where your target clients visit? You are the one who needs to begin.
Tim McGarvey helps businesses attract new customers with strategic consulting. Tim maintains a website about video marketing where you can get answers to the rest of your questions.

More info,
http://internetbasedbusinessarticles.com/96299/build-your-credibility-and-trust-with-video-marketing/

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