Friday 30 March 2012

How Interior Architectural Photography Can Help Your Business

Building design and décor can be deemed an art, and so does interior architectural photography.Something we've undoubtedly learned from moving in an image-rich culture is that pictures last. They document routines, history, styles, fashion, and events. Every time a picture is taken, even a common snapshot, it results into an image which may considerably surpass the photographer's expectations.And that's one good reason why architectural photography found its niche in the realms of photography and art.

Whilst the initial intention may have been to document something new… a whole new building, a change in the cityscape, a new design in a destination hotel or office… the final product provides a representation which could go beyond such uses as an advertising leaflet, a private design portfolio, or the walls of an cultural museum centuries into the future.Interior architectural photography changes as time goes by.Buildings have invariably been valued for their cultural relevance. They are financial investments and expressions of both the artist's talent and society's use of structure. As photography emerged in the 1800's architectural photography was naturally an important subject choice. Interior Architectural Photographer

It may be impossible to separate the advancements of the industrial age from our country's progress without noting the photos that documented the process in its unfolding.Since photography is unquestionably a happy union of technical skill and creativity, architectural photographers utilised the simultaneous advances in cameras and began experimenting in the twentieth century using compositions and technique. Both exterior and interior architectural photography took advantage of advancements in the use of lines, shadows, lighting, and perspective.Perspective is essential to interior architectural photography.Commercial urban marketing is one of the core uses of interior architectural photography nowadays and, when looking at advertising, perspective is everything. The perspective is manipulated using specialized "view" cameras and tilt or shift lenses, or increasingly inside digital age, during post-processing.

A depth of field allows for both the foreground and history to be in sharp focus… which comes handy when details have to be included or highlighted.Interior architectural photography often raises extensive challenges with lighting. There can be building features to take into consideration, for instance windows and skylights. The room environment could be dim, whether that's intentional or not. The photo will convey an effect on the viewer and, if the intended purpose is advertising, lighting can have a remarkable effect on the mood created. The application of strobes or hot lights creates different color "temperatures" in photography. If the purpose is to create a warm, comforting image, while the lighting is cold and harsh, the photographer can manipulate the lighting to get the picture he is after.

This is one way interior architectural photography for commercial urban marketing is not only just documentation, but in fact an original artistic creation.Architectural and Legacy Portrait Photographer Greg Phelps in Austin, Texas has been active for over 36 years in the marketing, advertising, and photography business. Greg is a most exquisite portraitist and interior architectural photographer, whose approach to urban and portrait photography has been a modern expansion of the boundaries; a mixture of "old masters" along with the newest techniques, which he uses to make truly art-quality professional photos. To see instances of Greg's earlier work, check out his portfolio at www.gjphelps.com or call 956-546-3700 to schedule a consultation.

More info:http://www.articlesbase.com/business-ideas-articles/how-interior-architectural-photography-can-help-your-business-5740777.html

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