Sunday, 26 February 2012

Is MMS Changing The Face Of Mobile Marketing?

Mobile Marketing has come along leaps and bounds thanks to recent developments in mobile technology. This means that such advertising mediums as Multimedia Messaging Services (MMS) are no longer hampered by content delivery constraints and can now move into a new mobile age. With technology now a supreme advantage for mobile marketing, can this new mobile age be further revolutionised by MMS?
MMS vouchers are issued either by product manufacturers, retail outlets and even pushed to an existing cliental base or delivered upon request from traditional media advertising. Already one can see the vast potential that it has to engage with a large proportion of a company’s target audience, maintain customer loyalty by sending offers to existing clients and increasing customer loyalty, by extending products and services to new customers.
Promotions offered via mobile vouchers include discounts, free samples, buy one get one free deals and geographically specific deals and events. Although these deals are by no means specific to MMS, the way in which they are distributed and delivered to customers means a more efficient way to target hard to reach audiences and key demographics. And not only can these audiences be reached, but they can be done so during prime shopping hours, when they may very well be only metres away from their nearest redeemable site.
MMS can deliver animated multimedia messages including; music and voice to the customers in an engaging, tailored and unique manner. This alone is revolutionary for mobile marketing as it means that the biggest features of conventional advertising such as T.V and radio, are now being integrated into mobile and at a fraction of the cost. With mobile usage increasing constantly, such advancements in mobile marketing means that not only can mobile marketing reach a wide target base, but it can deliver offers to customers when they are on the go and at prime purchasing times, not simply during evening prime time television hours.
Worldwide research and press all agree that mobile marketing and advertising are “the next big thing” for advertising “hailing mobile as the gateway to the new advertising promised land.” With it being such an expansive medium with vast potential for interacting and targeting audiences, it is clear to see that it is not only revolutionary for Mobile Marketing, but a revolutionary marketing medium in itself.
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More info,
http://internetbasedbusinessarticles.com/42143/is-mms-changing-the-face-of-mobile-marketing/

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