Sunday, 12 February 2012

The Importance of Lead Distribution Software

The sales leads your company receives are valuable and can be your greatest business asset.
Leads need to be prioritized and contacted as quickly as possible, ensuring they have the best chance of converting into paying clients.
It’s also vital to use a lead distribution system that automatically sends the right types of leads to the right members of your sales force. It’s simply no good sending leads to people who are unable to help the prospect.
It’s important that leads are automatically categorized and routed to various members of your sales team based on the criteria you set. This ensures maximum success and profit.
Quality lead distribution software conducts the filtering, allocation, and distribution of leads automatically, with no human intervention being required.
Highly successful businesses know that distributing leads in such an automated and fine tuned way can have a big impact on their success and profitability.
For example, leads with certain criteria that are more valuable can be sent automatically to your top performers, while all lower value leads are sent to others.
Research has found that companies can lose a lot of money when their staff fail to follow up on their sales lead. Therefore, when selecting lead distribution software, you need to ensure that whatever system you choose also has the capacity to inform your staff whenever a lead is being neglected, or has not been followed up on recently.
After all, businesses make great efforts to generate their leads. Therefore, it’s crazy to not give each and every lead the utmost attention!

Research has also found that when leads are contacted within 30 minutes, closing rates can improve by as much as 40 percent. This is particularly important with leads that are generated on the internet, where consumers can easily visit competitor web sites.
Quality lead distribution systems help companies every step of the way to dominate their niche. They also ensure that sales are closed more quickly and more efficiently. Automated lead distribution software ensures that the right people are dealing with the right leads and that business continually thrives. Such systems ensure that all leads are given the best attention possible, while preventing junior sales people and poor performers from jeopardising high value prospects.
As you can see proper sales lead distribution is vitally important to the ongoing success of every business. Since businesses spend large amounts of money and resources generating leads, effective lead distribution systems are essential to ensure full value is made from each and every lead.
Leads are you greatest asset, so why not put in place a simple, cost effective system that ensures you business thrives, even when other businesses are suffering? This is an investment that will pay for itself for years to come.
Mike Pettigrew recommends Instant Leads for lead distribution software and as a quality sales lead management system
More info,
http://internetbasedbusinessarticles.com/1838/the-importance-of-lead-distribution-software/

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