Do you own an online business but want to promote your website
without having to spend one cent out of your company’s budget? Press
release writing is one of those ways to advertise your products online
without having to spend even one pence.
To be specific, press releases are news items that can be customised based on your marketing objectives in such a way that your advert would have the characteristics of a news item. This could be very advantageous in your publicity campaign since many people are bored of reading ad copies that only boast about themselves and want to read news which contains solid information and hard facts. This is one of the most fundamental marketing tactics that could get you quality attention from your target market and beyond.
We have come up with three ideas you can implement in press release writing that could add some much-needed efficacy to your advertising and marketing strategies, and boost your sales margins.
Write your copy in the third person to create press releases that sound objective. But that does not give you carte blanche to call your product “The People’s Product”, okay? Convey your message with pith – use as few words as possible to say as much as you want to say. The most common template for such a press release would be to make sure you answer news writing’s four W’s and one H – who, what, when, where and how.
Avoid florid language designed to hype your product. This is a definite no-no in press releases. Including such words in your release would only incur the wrath of your editor, who would waste no time in sending your work to the rubbish bin. As for the readers, they would find your writing to be blas and bordering on dishonest, and would probably turn their attention to something else. Again, you want to be as objective as possible when writing your ad copy. However, there is a way to properly use hype in press releases, and here are a few quick examples. First, you want to include some quotes from buyers of your product/service, customers who have been with you for years. You may also include some positive endorsements from your company’s CEO and print them verbatim in the press release.
Strategically insert them in your press release to add the X factor in your write-up. But again, the emphasis is on the word “discreet”, because a write-up littered with other people’s words would look like a page from WikiQuote rather than a legitimate press release.
Searching for write press release that sends your press release to the right people, at the right price?
To be specific, press releases are news items that can be customised based on your marketing objectives in such a way that your advert would have the characteristics of a news item. This could be very advantageous in your publicity campaign since many people are bored of reading ad copies that only boast about themselves and want to read news which contains solid information and hard facts. This is one of the most fundamental marketing tactics that could get you quality attention from your target market and beyond.
We have come up with three ideas you can implement in press release writing that could add some much-needed efficacy to your advertising and marketing strategies, and boost your sales margins.
Write your copy in the third person to create press releases that sound objective. But that does not give you carte blanche to call your product “The People’s Product”, okay? Convey your message with pith – use as few words as possible to say as much as you want to say. The most common template for such a press release would be to make sure you answer news writing’s four W’s and one H – who, what, when, where and how.
Avoid florid language designed to hype your product. This is a definite no-no in press releases. Including such words in your release would only incur the wrath of your editor, who would waste no time in sending your work to the rubbish bin. As for the readers, they would find your writing to be blas and bordering on dishonest, and would probably turn their attention to something else. Again, you want to be as objective as possible when writing your ad copy. However, there is a way to properly use hype in press releases, and here are a few quick examples. First, you want to include some quotes from buyers of your product/service, customers who have been with you for years. You may also include some positive endorsements from your company’s CEO and print them verbatim in the press release.
Strategically insert them in your press release to add the X factor in your write-up. But again, the emphasis is on the word “discreet”, because a write-up littered with other people’s words would look like a page from WikiQuote rather than a legitimate press release.
Searching for write press release that sends your press release to the right people, at the right price?
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