In the world of Social Media Marketing, one of the misunderstanding
is that obtaining the most “Likes” to a page means a business is
receiving the full benefit of what social media can offer. The
realization that Social Media isn't about quantity but more about
quality is the initial step to a optimal social campaign, but this
needs some creativity and effort to achieve. —”Liking” a product or
service isn’t really enough to be optimal. Getting a discussion going
about your products or services, or sharing your recently released news
and offerings within a social network is where the value comes in, and
it can be the challenge.
With Facebook’s matric “people are talking about this” businesses, administrators or internet marketing specialists can gauge how conversation is happening around their Facebook Fan Pages. The “people are talking about this” metric can offer info on a series of valuable tells:
– Checking In at Places
– Posting to a Page’s Wall
– Commenting, Liking or sharing a Page post
– Commenting or Liking on Other Page Content like stills, videos, or albums
– Answering Question On posted Pages
– RSVP-ing to Events
– Mentioning other pages in a post
– Phototagging a Page
– Liking or sharing a check-in deal
– As Well as Page general Likes
An article on Mashable explores the 10 most popular Facebook brands ordered by Engagement. You can see these brands with the best number of Likes don’t necessarily rank as highly in comparison to the new “people are talking about this” matric : http://mashable.com/2011/10/09/top-facebook-brands-talking-about/
The new metric will now help businesses understand their audiences and give understanding of which content is effective. With this kind of Information, businesses and admins can then optimise the content they decide to widen their reach. If the amount of people talking about a Page is low, the business can change their approach to more obviously outline their messages and social strategy.
SupersumWeb is a Strategic NYC Website Design Company with specialities in Internet Marketing Consulting and conversion optimisation for businesses of all sizes.
With Facebook’s matric “people are talking about this” businesses, administrators or internet marketing specialists can gauge how conversation is happening around their Facebook Fan Pages. The “people are talking about this” metric can offer info on a series of valuable tells:
– Checking In at Places
– Posting to a Page’s Wall
– Commenting, Liking or sharing a Page post
– Commenting or Liking on Other Page Content like stills, videos, or albums
– Answering Question On posted Pages
– RSVP-ing to Events
– Mentioning other pages in a post
– Phototagging a Page
– Liking or sharing a check-in deal
– As Well as Page general Likes
An article on Mashable explores the 10 most popular Facebook brands ordered by Engagement. You can see these brands with the best number of Likes don’t necessarily rank as highly in comparison to the new “people are talking about this” matric : http://mashable.com/2011/10/09/top-facebook-brands-talking-about/
The new metric will now help businesses understand their audiences and give understanding of which content is effective. With this kind of Information, businesses and admins can then optimise the content they decide to widen their reach. If the amount of people talking about a Page is low, the business can change their approach to more obviously outline their messages and social strategy.
SupersumWeb is a Strategic NYC Website Design Company with specialities in Internet Marketing Consulting and conversion optimisation for businesses of all sizes.
No comments:
Post a Comment