Monday, 30 January 2012

How to Make Passive Income With Email Marketing

When marketing online it takes a lot of work to create enough exposure for your business in order to generate sales. That is why in my eyes it is much better to learn how to make passive income.
There are many different business models you can use to achieve this goal. One of the best long term strategies you can use is email marketing.
Building a solid list of prospects will help you to create a database that you can market to over and over again. That is really how to make passive income.
Find a Product to Promote
Before you do anything you need a product to promote. This is where your monthly payments will come from.
Try to choose something that pays high commissions and is delivered digitally. Preferably find something that pays you on a residual basis.
The combination of monthly payments and email marketing will help increase your income more and more on a monthly basis. The more it grows, the less work you will need to do.
Create a Capture Page
It all starts with you creating a lead capture page. This is a simple one page web site with the sole goal of collecting someone's email address.
When doing this you need to offer something of value in order to increase your conversion rate. Some call it an ethical bribe.
You also need to experiment with your ad copy and make it compelling enough for someone to fill out the form. Do not reinvent the wheel. All you need to do is borrow the copy from whatever you are promoting.
Send Traffic to Your Page
This is the most tricky part of the process. It takes a little bit of effort in the beginning but once it is set up it is worth the effort.
All you need to do is experiment with different ways to send traffic to your page. You can try video marketing, article marketing, pay per click, and even search engine optimization.
You can add additional content to your capture page by building a web site around it. This will help you rank in the search engines and will start giving you free leads.
This is a very hot tip when wanting to know how to make passive income because leads you generate organically will convert much better than those leads you have to pay for.
Create Follow Up Messages
Once you start getting leads to your email autoresponder you need to create short, content filled messages to keep exposing your offer to your prospects. Once it is set up you can do this completely on auto pilot.
In a very real way your autoresponder can do the selling for you. You can literally make money while you are sleeping.
It doesn't really get much better than that. I have woken up many times to find that I made some sales. It's an amazing feeling!
Now you have a general idea on how to make passive income. It might take a little work but it's definitely worth it!
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